![white claw tea white claw tea](https://images.gotoliquorstore.com/product/1000025876/22ac51b9-5666-4b78-8d71-c40331565afc_360.jpg)
He says: “Canada was already a large hard seltzer market, and we’re the largest hard seltzer brand there in a market of 120 brands”. Nugent notes that Canada and Australia were the “standout markets in 2020”. This year, the brand will appear in more countries, including Austria, Finland, Switzerland and Germany. Since its launch, White Claw has entered markets such as the UK, Australia and Canada. “There’s about 160‐plus competitors in that market.” “If the seltzer category in the US is worth US$4.7 billion, then we have a value share of just shy of 50% of that,” says Nugent. The US is where the brand reigns supreme, with White Claw recording triple‐digit growth every year in the market. The product is low in calories and has an ABV of between 4.5% and 5%, depending on the market. The health and wellness boom has helped White Claw’s sales, Nugent says. The brand has really connected with the consumer who is looking for a refreshing alternative to the drinks that are available or traditionally have been available within the alcohol market.” In a year where brands struggled to grow sales due to Covid‐19, White Claw soared, securing the title of this year’s Supreme Brand Champion.ĭavin Nugent, CEO of Mark Anthony Brands, said: “We’ve been very fortunate with White Claw since we launched it in 2016. White Claw sits comfortably in the second‐place spot on our top 150 list, but if it continues at this rate, it could overtake the world’s biggest‐selling spirit, Jinro, in the coming years.
![white claw tea white claw tea](https://images.radio.com/aiu-media/gettyimages-1159615329-013c1829-69bb-43f3-af74-92f29593af0b.jpg)
Since its launch in 2016, it has witnessed triple‐digit growth every year, and now sells 58.5 million nine‐litre cases a year as of 2020.
![white claw tea white claw tea](https://cdn.shopify.com/s/files/1/1781/3871/products/whiteclaw.jpg)
The brand has become synonymous with the success of the category. The growth of hard seltzers, led by category giant White Claw, has been phenomenal. With triple-digit growth since its launch in 2016, White Claw has been dubbed Supreme Brand Champion 2021 The Spirits Business has named hard seltzer producer White Claw as its Supreme Brand Champion for 2021.